Hair care is personal

FORM takes out the guesswork for consumers with coily and curly hair who wear their hair in natural, protective and straight styles.


Inspired by your story

The days of not knowing what to buy, where to get it and how to use it are over. Finally, hair care that’s as versatile, uncompromising and as beautiful as you.

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I mean, look at how bouncy my curls are. You can't put a price on hair that great.

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It's so refreshing to see an inclusive hair-care company like FORM creating products with an array of hair textures in mind and their thoughtfulness behind their process really shines through.

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Form wants to be both inclusive and minimalist, serving a diverse audience with just a handful of products and guiding women who feel overwhelmed by all the choices available to them.

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We all need Slip. Slip is key.

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Try FORM at home for 30 days.

If you're not happy, return the bottles even if empty.