Formulated to work together using high-quality ingredients.
Knowing is better than guessing.
The FORM Consultation allows us to learn about your lifestyle and styling preferences, challenges and hair goals. We also consider seasonal and climate-related factors such as humidity that impact your hair to deliver a custom hair care experience tailored to your needs.
Formulated without sulfates to cleanse without stripping.
Silicone-free conditioners designed for slip and moisture.
3-in-1 leave-in, daily moisturizer and style refresher.
4 unique formulas crafted to deliver great styles without sacrificing hair health.
Lock in moisture and fight frizz while adding a touch of shine.
How It Works
Complete the consultation and allow us to learn about you and your hair.
Receive your personal Form Selects and learn why we chose them for you.
Buy your complete FORM Regimen or individual products as you like! Purchasing your entire set unlocks your custom hair regimen for even healthier feeling hair.
Our recommendations are rooted in a scientific approach of understanding the hair and scalp, and the expert knowledge of our trusted hair professionals. We developed a holistic and practical hair care system to make hair care simpler, empower styling versatility and help improve overall hair health.