Better is
always best.

We're never settling.

At FORM, we believe in integrity. So we take it very seriously when you trust us to see you through. That’s why all FORM products are formulated to be uncompromising when it comes to performance and quality. In the event that we do use synthetic ingredients, we do so with the purpose of keeping your hair as healthy as possible; they’re always safe and most of them are naturally derived.

Use FORM products with confidence knowing they’re formulated without:

  • Acetates
  • Acrylic Acid
  • Alcohol
  • Aluminum
  • Animal Fats, Oils & Musks
  • Benzalkonium Chloride
  • Benzyl Alcohol
  • Boric Acid
  • Butylated Hydroxyanisole (BHA)
  • Butylated Hydroxytoluene
  • Butylene Glycol (Use Pentalyne Instead)
  • Coal Tar
  • Diazolidinyl Urea
  • Diethanolamine (DEA)
  • Ethylenediaminetetraacetic Acid (EDTA)
  • Formaldehyde
  • Fragrance
  • Hydroquinone
  • Hydroxyethyl Acrylate
  • Imidazolidinyl Urea
  • Lanolin
  • Limonene
  • Methylchloroisothiazolinone
  • Methylmethacrylate
  • Mineral Oil
  • Mythylisothiazolinone
  • Nonoxynol
  • Oxybenzone
  • Parabens
  • Paraffins
  • Petrolatum
  • Phenol
  • Phthalates
  • Propyl Acetate
  • Quaternium
  • Retinyl Palmitate and Retinol
  • SLS and SLES
  • Sulfate
  • Synthetic Dye
  • Talc
  • Toulene
  • Triclosan
  • Triethanolamine
  • Triphenyl Phosphate
  • Animal Testing on Finished Goods