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Detoxing shampoo

Wash buildup out in style.

Despite regular washing, oils and product residue can buildup on hair, preventing vital moisture from reaching your strands. Clarify is a powerful treatment shampoo that gently removes 100% of buildup in a single wash, freeing your strands to better soak up moisture.

Best for

Hair that’s experiencing buildup from everyday residues and impurities and needs a deep wash periodically.

What it does

  • Gently removes buildup and residue from your hair and scalp without stripping your natural oils.
  • Replenishes moisture.
  • Preps your hair to soak up moisture when conditioning.

How it works

  • Our ultra-gentle, sugar-based surfactant washes away buildup and natural impurities that block moisture from penetrating your hair shaft.
  • A coconut-derived surfactant creates a luxurious foam that traps dirt and rinses it away.
  • Natural humectants, glycerin and aloe vera, attract moisture to hair.

How to use it

Apply directly to your scalp using the applicator. Massage directly onto your scalp, then down the length of your hair. Rinse. Follow with your FORM Conditioner.

Key ingredients

  • Sugar-based surfactant - removes 100% of buildup while being more gentle than surfactants in leading baby shampoos.
  • Coconut-based surfactant - creates a luxurious foam for a deeper clean without drying or stripping the hair.
  • Glycerin - a natural humectant that holds 6x its molecular structure in water, helping to maintain stable amount of moisture in the hair.

Made without

  • Sulfates
  • Parabens
  • Phthalates

Full ingredients

Water, Sodium Laurylglucosides Hydroxypropylsulfonate, Glycerin, Aloe Barbadensis Leaf Juice, Cocamidopropyl Betaine, PEG-120 Methyl Glucose Dioleate, Polysorbate 80, Phenoxyethanol, Ethylene Brassylate, Methyl Dihydrojasmonate, Juniperus Virginiana Oil, Lavandula Hybrida Oil, Pogostemon Cablin Oil, Ethyl Vanillin, Vetiveria Zizanoides Root Oil, Potassium Sorbate, Ethylhexylglycerin, Citric Acid, Linalool.

How can I tell if I have buildup?

This is hard to self-diagnose, but buildup removal is crucial for both a healthy scalp and moisture retention. So here are some things to look out for: a film on your strands and/or scalp, dullness or some extra weight on your hair. You might also notice dryness, stunted hair growth and increased breakage.

I'm using Clarify, so why does my hair feel greasy?

This is typically from either not shampooing enough or shampooing too much. Failing to cleanse your strands often enough will allow oil to build up. Conversely, overwashing essentially trains the scalp to overproduce sebum in an attempt to recover. If you haven't taken the FORM Consultation to figure out the best regimen for your own hair and styling needs, now’s the time.

What if I have sensitive skin?

We've got you covered. Clarify's ingredients are really gentle. In fact, they make Clarify more gentle than many baby shampoos. We use large molecule surfactants which can’t penetrate the skin, reducing the likelihood of skin irritation. That said, always chat with your dermatologist if your skin has special needs.

If Clarify is sulfate free, how does it clean?

Clarify was indeed formulated without sulfates, parabens or phthalates. Instead of harsh sulfates, we use a blend of highly effective, yet mild, surfactants for a gentle, thorough cleanse.

Will Clarify strip my hair?

Not at all. Clarify reduces oil content and pollution in your hair, doesn't dry it out, and leaves your hair and scalp with a stable amount of moisture. That said, clean hair should not feel "conditioned." A great shampoo properly cleanses, removing buildup to properly prep your strands for conditioning. FORM Hydrate or Revive should follow each wash for a proper moisture balance.

What's the difference between Clarify and Cleanse? Why do I need both?

Occasionally using Clarify is necessary to refresh your hair and scalp to provide a clean slate for optimal conditioning. Clarify thoroughly removes buildup produced by natural oils, environmental pollutants, styling products, silicones and chlorine. This allows your strands to absorb moisture and not be weighed down by buildup. Clarify, however, should not be used for each wash as it may force your scalp to overproduce oil resulting in sebum buildup. This is why Cleanse is important. It will have you covered between your Clarify wash days, gently removing buildup while maintaining the delicate moisture balance your hair thrives on. Complete the FORM Survey for our personalized recommendation on the best Clarifying frequency for you, based on your own lifestyle and hair needs.

What is the Clarify scent?

Clarify has refreshing hints of patchouli oil, lavender and vanilla that blend into a calm, uplifting fragrance. Patchouli oil also serves some practical purposes. As an anti-inflammatory, it can help soothe a dry, irritated scalp. As a regulator of sebum, it helps prevent dandruff.

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