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Elongating curl creme

Get the luscious curls you deserve.

Whether you’re prone to dryness or just want more definition, Define serves your curls what they crave. Combining conditioning and moisture agents, this rich styling creme provides dramatically softer hair and definition that lasts all day long.

Best for

Hair styled in a wash-and-go style or prone to dryness and shrinkage.

What it does

  • Provides all-day definition that elongates and stretches your curls.
  • Attracts and locks in moisture.
  • Leaves hair feeling silky soft.
  • Controls frizz all day.

How it works

  • Our styling agents help give your curls all-day definition and movement.
  • A trio of humectants bring moisture to your hair, while natural oils and conditioners nourish your hair and help prevent breakage and frizz.

How to use it

For best results, apply on top of wet strands that are already coated in FORM Multitask for a softer hold. Smooth product from root to tip. Apply liberally, making sure to fully coat the strands with product.
If you have finer or less dense hair, you can apply less product to start, then more as needed. Scrunch curls and give your head a good shake to set. Or air dry/diffuse to finish and set.

Key ingredients

  • Styling agents - provide flexible hold for lasting definition.
  • Sweet almond oil and jojoba oil - natural oils that penetrate the hair shaft to provide moisture.
  • Palm- and coconut-derived silicone replacement - leaves hair feeling touchably soft.

Made without

  • Silicones
  • Sulfates
  • Parabens
  • Phthalates

Full ingredients

Water, Cetearyl Alcohol,Butyrospermum Parkii (Shea Butter), Stearalkonium Chloride, Caprylic/Capric Triglyceride, Glycerin, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Stearic Acid, Glyceryl Stearate SE, Polyurethane-14, AMP-Acrylates Copolymer, Polysorbate 60, Phenoxyethanol, Cetyl Hydroxyethylcellulose, Linalyl Acetate, Geraniol, Methyl Dihydrojasmonate, Lavandula Hybrida Oil, Ethylene Brassylate, Pelargonium Graveolens Flower Oil, Citrus Limon (Lemon) Peel Oil, Potassium Sorbate, Simmondsia Chinensis (Jojoba) Seed Oil, Panthenol, Taraxacum Officinale (Dandelion) Leaf Extract, Salvia Officinalis (Sage) Leaf Extract, Melissa Officinalis Leaf Extract, Sodium Benzoate, Citric Acid, Ethylhexylglycerin, Wheat Amino Acids, Citronellol, Limonene, Linalool.

Does Define provide a light, medium or strong hold?

Define provides conditioning and moisture with a light hold. In addition to great definition, Define fights shrinkage all day to give you elongated curls.

Can I reapply Define to refresh my style between washes?

Absolutely. For a refresh and to help prime your hair for later styling, you can apply FORM Multitask. If needed, add a bit more Define before you head out.

Should I use Define on wet or dry hair?

Define can be used on both.

Does Define have proteins?

Yes, Define includes wheat amino acids to help strengthen and moisturize your hair. Protein aids in the hair’s ability to receive and maintain moisture.

Does Define have any alcohol or silicones?

Define was formulated without any drying alcohols or silicones. You might notice Cetearyl Alcohol in Define’s ingredient list, but no worries here. Cetearyl Alcohol is a fatty alcohol that actually helps hydrate your hair.

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